Stock traders need to understand financial reports in order to pick the right stock for their trades.

When it comes to evaluating a company’s financial health, there are several key metrics that stock traders should be aware of. These include the price-to-earnings (P/E) ratio, the price-to-book (P/B) ratio, the return on equity (ROE) ratio, and more.

The P/E ratio is a measure of how expensive a stock is relative to its earnings. It is calculated by dividing the stock’s current market price by its earnings per share (EPS). A high P/E ratio indicates that a stock is overvalued, while a low P/E ratio indicates that it is undervalued. However, it is important to note that P/E ratio varies from industry to industry and it should be compared with the industry average.

The P/B ratio is a measure of how expensive a stock is relative to its book value. It is calculated by dividing the stock’s market price by its book value per share. A low P/B ratio indicates that a stock is undervalued, while a high P/B ratio indicates that it is overvalued.

The ROE ratio is a measure of how efficiently a company is using its shareholders’ equity to generate profits. It is calculated by dividing the company’s net income by its shareholders’ equity. A high ROE ratio indicates that a company is using its equity effectively to generate profits, while a low ROE ratio indicates that it is not.

Another important metric is the current ratio, which is a measure of a company’s liquidity. It is calculated by dividing a company’s current assets by its current liabilities. A current ratio of 1 indicates that a company has enough assets to cover its liabilities, while a ratio less than 1 indicates that it does not.

Additionally, it is important to look at a company’s debt-to-equity ratio, which is a measure of a company’s financial leverage. It is calculated by dividing a company’s total liabilities by its total shareholders’ equity. A high debt-to-equity ratio indicates that a company is heavily leveraged, while a low ratio indicates that it is not.

When evaluating a company’s financial health, it is important to look at a combination of these metrics rather than just one or two. For example, a company with a high P/E ratio but a low P/B ratio may not be as overvalued as it appears, while a company with a low P/E ratio but a high P/B ratio may not be as undervalued as it appears. Additionally, it is important to compare a company’s financial metrics to those of its competitors and to the industry average.

Last but not least, free cash flow is extremely important for a company that is operating in a very competitive market. Free cash flow is simply the cash that a company have left after paying all expenses and liabilities. Having a high free cash flow means the company can afford to reinvest, grow, move aggressively or simply buy back shares from the open market. One can look at free cash flow from the Cash Flow statement present in every financial report.

There are many other metrics to gauge the health of a company. Remember, that it takes hard work to discover a potential star in the universe of stocks. After a stock trader has determined the right stocks to trade, his next best companion would be a stock trading bot that can help  buy the stocks backed by market intelligence.